Home/Podcast Advertising
For podcasts, networks & the brands that back them
Podcast sponsorships are sold on guaranteed impressions, and organic reach alone rarely covers them. HYAD runs the paid social delivery behind podcast branded content for the biggest podcast network in the UK, from The Rest Is Football to The Rest Is History to The Rest Is Politics.
What we run for podcasts
The full commercial engine behind a podcast, run by the team trusted by Goalhanger and We Have Ways.
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Sponsor clips, announcement posts and host integrations carry contractual numbers. We put precisely-targeted paid spend behind them across Meta, TikTok, YouTube and Snapchat, monitored daily, so every impressions guarantee is met on schedule. The same engine that powers our branded content delivery.
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Between sponsor campaigns, the show itself is the asset. We run always-on listener acquisition and social growth behind podcasts, proven on the biggest podcast network in the UK. A bigger, better-defined audience makes every future sponsorship easier to sell and cheaper to deliver.
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When a podcast goes on the road, we sell the seats. The Rest Is Politics toured the US on sell-out shows with HYAD behind the ticket campaigns, and We Have Ways runs its festival on the same engine. Explore conversion campaigns.
Questions podcasts and networks ask
Most podcast advertising agencies broker ad reads. HYAD works the other side of the deal: the paid social delivery behind podcast branded content. When a show sells a sponsorship with guaranteed impressions on clips, announcement posts and integrations, we run the boosting, dark posts and precision targeting that make sure those numbers are met, proven on the biggest podcast network in the UK.
A podcast marketing agency grows the show itself: listener acquisition, follower growth and audience building between sponsor campaigns. HYAD runs both sides, so the audience we grow for the show is the same audience that makes the next sponsorship easier to sell and easier to deliver.
Yes. Talent agencies, podcast networks and media agencies bring us their roster's brand deals and we run the delivery engine behind them: guaranteed KPIs hit, reporting the brand trusts, under your banner or ours, whichever the agreement requires.
Pricing follows the campaign: a management fee scaled to media spend, agreed before anything goes live. Tell us the guarantee, the shows and the window, and we will come back with the plan and the number.
Tell us the guarantee, the shows and the window. We'll show you the plan.
Talk to us